Per W3Techs, WordPress powers 40% of all the websites on the internet right now. Let that sink in for a minute. To put it another way, WordPress powers over one-third of the web!

In terms of market share for content management systems on websites, WordPress currently holds 64% of the overall CMS market share and WordPress outsourcing for digital agencies.

How does WordPress’ market share look long-term?

Yes, WordPress market share will grow and continues to. It has been consistently growing for as long as we have been recording data. How quickly has it been growing? Let’s check out the numbers.

2011 – 13.1%

2012 – 15.8%

2013 – 17.4%

2014 – 21.0%

2015 – 23.3%

2016 – 25.6%

2017 – 27.3%

2018 – 32.0%

2019 – 40%

How does WooCommere’s market share compare to Shopify?

WooCommerce overall is a market leader, Shopify is competitive, and is a leader in some areas. Here is how WooCommerce market share compares to WooCommerce:

Entire Internet
WooCommerce: 14%
Shopify: 21%

Top Million Sites
WooCommerce: 14%
Shopify: 21%

Top 100k Sites
WooCommerce: 14%
Shopify: 21%

Top 10k Sites
WooCommerce: 14%
Shopify: 21%

Taking a further look at this data, Shopify is actually the leader in Top 100k and Top 10k. However, it’s worth mentioning that only 58,501 websites in that Top 100k are running known e-commerce platforms, so technically the sample size isn’t very large. But when you come down to the actual number of sites in the Top 10k sites running each platform, it comes out to 459 sites using Shopify and 113 sites using WooCommerce.